Monday, August 04, 2008

Martha Stewart's origami underwear

While I was at a book shop, flicking through the five volume set of
History of Men's Magazines
, the first thing I wondered was, would anyone find these images erotic today? Fifties and sixties porn is amazingly unerotic because it is so artificial, coy and staged, and seventies porn is just, well, too hairy for today's tastes. But I did enjoy thinking about the discussions that the editors must have had to create these covers:


Editor 1: "So we have this intern, I think she's called Martha Stewart."
Editor 2: "Is she well built? Can we use her?"
Editor 1: "She is a fox, but I don't think she's up for it. But the thing is, she has this amazing way of folding napkins."
Editor 2: "You've been smoking too much weed mate. What's that got to do with this month's cover?"
Passes joint to Editor 1: "No listen man, listen, we get her to fold these napkins, except they are maybe like dollar bills, we fold them! A protest against capitalism man, you know? Ya dig?"
Editor 2: "I do dig. Send in this Martha girl and let's see her make some underpants out of dollar bills."


Editor 1: "I am totally like out of ideas for this month's cover."
Editor 2: "I've got it! You seen the Wicker Man?"
Editor 1: "No I haven't. What's it about?"
Editor 2: "Mainly Britt Ekland writhing naked against a wall but basically it's a flick about this Hebridean island where the entire population follows a neo-pagan cult under the island's owner Lord Summerisle, believing in re-incarnation, worshipping the sun and engaging in fertility rituals and sexual magic in order to appease immanent natural forces."
Editor 1: "That sounds like something I can dig. You're a genius Clive!"


Editor 1: "I am so hung over. What the heck are we going to put on the cover of Mermaid, or for that matter 711?"
Editor 2: "For Mermaid, I was like thinking ....I have like this huge shark that I caught on the weekend. It's stinking out the trunk of my car."
Editor 1: "Do you really think I care about the fact that you caught a shark? I've got Pansy in a very revealing bathing suit all ready to go but we need ideas man, you know?"
Editor 2: "I just meant, you know, have Pansy hugging the shark."
Editor 1: "Hugging the shark? What in the name of God?"
Editor 2: "It would get the fishermen going."
Editor 1: "Yeah, what the heck. I'm desperate. Okay. And what about Sally riding on a domino horse for the cover of 711?"
Editor 2: "Yeah, that's far out. Got any ludes?"

Also, go here if you want to find starling new evidence that there is Viagra in the water!

24 comments:

Molly said...

Definitely your mother's porn isn't it? Not really our style, we like the more naughty stuff!

Cunning_Linguist said...

Everything from those long ago years is truly a freak show. Imagine Pam Anderson topless and hugging a dead shark. Riots would be had in the streets. Not to mention, she's one of those uptight PETA folk. Fine, substitute "hot actress of the moment" instead of Pam. You catch my drift,though. If you really look closely at the 50/60's pin-up sexual revolution type girlie shots, they are truly freakish in the setting. I won't even get into Betty Page and that stuff.

VE said...

Ha ha. Porn is just funny to write about in its own. Older generation's porn is definitely more funny.

Wow, that was awkward said...

Ha - good stuff! Being in advertising, I love going back and seeing old ads in old magazines. I hadn't thought of the porn angle.

Old time porn seems funny compared to the stuff that flys today!!

gilbert the alien said...

70's porn...over 70's porn?

I know what I'd go for, and it doesn't involve a medical team standing by with resuscitation gear.

fingers said...

Those are dice, plonker.
7/11 is a term used in craps...

xl said...

Those repeating forms of 7/11 may be subliminal advertising!

SPARSELY KATE said...

You're a funny girl Em.

I bought Playboy's 50 year book, with all the glossy covers and pics of celebs and stuff. It's kinda cool!

Steve said...

There's something about the lady on the domino horse that arouses me. Maybe I'm just imagining her transplanted elsewhere...

Gorilla Bananas said...

That's a sea hippo, not a shark. The girl squatting over the skull has got something.

Deb said...

"Hugging the shark" is my new favorite phrase.

Karen ^..^ said...

I was actually impressed by the abs on the fifties chick. I thought all the ladies back then were a bit bigger and rounder. She had a great figure.

I'm impressed. That was before the "let's get physical" craze of the 80's, too.

EmmaK said...

molly....It's hard to get past the ludicrousness of it all isn't it?

Cunning_Linguist...
I think you'd find that a lot of people would pay to watch Pam Anderson choking a chicken ;)

VE...
Also I looked at some porn from the 1900s a while back and it was so funny, the women in it looked so bored... at that point they hadn't learnt to 'look like you're having fun'

Wow, that was awkward...
I love retro advertising too. Like this one:
http://www.katize.com/wp-content/uploads/2007/08/att00037.jpg
with the tag line: Blow in her face and she'll follow you anywhere

HILARIOUS

gilbert the alien...
Interesting, I didn't know aliens could become sexually aroused by humans.

fingers...
Sorry fingers, I haven't lived the life of vice you have, and the closest I've ever come to gambling is Bingo.

xl...
subliminal advertising for what though???

SPARSELY KATE...
Even now Playboy is so airbrushed the women barely look human.

Steve...
So glad the domino lady did not ride that horse in vain and got a rise out of you!

Gorilla Bananas...
Sea hippo!!! I didn't even know there was such a thing. I stand corrected.

Deb....
I'm pretty sure the phrase will soon enter the urban dictionary

Karen ^..^...
I think those fifties models had such toned waists because they were burlesque dancers and were constantly gyrating on stage? Just a theory.

garfer said...

The Freemans catalogue always used to do it for me.

I sometimes still get aroused in Millets.

Wow, that was awkward said...

OMG - that ad is unreal! Have you watched Mad Men? That would have been one of their recommendations!

xl said...

"subliminal advertising for what though???"

7-Eleven convenience stores...

moi said...

One of my blog homies found a pulp fiction image illustrating an alien invasion on, uh, several levels, by machines from Mars. It was from the sixties. Crazy, man.

But I must say, I do have a soft spot for seventies porn. All that pea green shag carpet and simulated wood grain – and not a tacky-ass French manicure in sight.

EmmaK said...

xl...excuse me kind sir but I woke up this morning with shit for brains. Seven Eleven, of course, slogan: The most disgusting convenience store on earth.

EmmaK said...

moi....seventies porn is more freewheeling but you'd need a lawnmower to get through some of those bushes!

EmmaK said...

garfer....
Freemans catalogue indeed!
You dirty little monkey

Kara said...

i dunno. i still think pics of bettie page should be able to turn a red-blooded man on. i don't know about the other colors of blood.

Clyde said...

Ah, come on Em, there is nothing wrong with a bit of bush if that's the way you want it.
Hey, you have to say pornmovies of the 60s, 70s 80s had a story to them -----almost a movie production---but today its more like watch how many places he can stick that
And Bukkake---geez

Lotta said...

I have to disagree - I think 50's porn is totally hot. Real boobs and all. But I have yet to see a 50's porn shot that included the nether regions.

belledame222 said...

aw, I kind of like 50's and 60's cheesecake, though. and Betty Page is teh yum. they look artificial now in the same way your yearbook photo does; but you -know- the porn of the now is gonna look just the same in a few decades...